Mincron Software names marketing manager
Mincron Software Systems, a provider of ERP distribution management solutions for durable goods wholesalers, recently appointed Mary Jo Martin as marketing manager for Mincron.
Martin was previously editorial director of The Wholesaler magazine. She spent much of her time on the road building relationships with wholesalers, manufacturers and reps throughout the country, as well as supporting various associations and buying groups.
At Mincron, Martin will cultivate a full-scale marketing effort that supports the company’s executive, sales, product development, implementation and customer service teams. Among the areas she will concentrate on are:
- Spotlighting the latest in Mincron’s innovative product launches, programs, partnerships and services
- Sharing testimonials in print and online that illustrate the tremendous loyalty between Mincron and its customers, as well as providing real world examples of the ROI and benefits customers realize from Mincron solutions
- Launching an encompassing and active social media presence that adds another level of communication and engagement with customers, while increasing Mincron’s overall visibility
- Boosting Mincron’s industry footprint through active involvement with national and regional associations and groups
“Mincron has built a successful business over the last three decades because of our unwavering dedication to innovative product development and our ‘service first’ philosophy, both of which help customers achieve better bottom line results,” said president Wendy Berger. “The addition of Mary Jo’s experience, relationships and long-standing reputation in the industry will be a great benefit to both Mincron and our customers, as she will accelerate and broaden our marketing and communications efforts. You’ll be seeing and hearing much more from us on a regular basis! And on a personal level, she is an ideal ‘fit’ with the Mincron team.”